On March 5-7, Samtskhe-Javakheti Destination Management Organization took part in the world’s leading tourist fair in Berlin, Germany. The tourism potential of the region was presented at the Georgia stand together with the National Tourism Administration of Georgia, DMOs of other regions and tourism companies operating in Georgia.

In 2024, ITB Berlin surpassed the previous year’s results. 5500 participants from 170 countries of the world were represented in 27 halls. The exhibition had about 100,000 visitors, it was covered by about 3,200 accredited journalists from 103 countries of the world and about 300 bloggers.

The Samtskhe-Javakheti DMO held more than one meeting with media representatives, associations and companies involved in tourism. As a result, future cooperation was planned. At the Samtskhe-Javakheti stand, visitors to the exhibition had the opportunity to familiarize themselves with the tourism potential, culture and nature of the region.