Observing bees was Zaza’s childhood hobby. He initially bred bees in the village of Muskhi and decided to establish a honey house and study apitherapy. The business was launched with one hive and today he owns a multi-functional farm. He started to teach beekeeping to the village children and was actively engaged in professional educational activities. In 2015, Zaza became a member of the Biological Farming Association Elkana and began to grow local varieties of wheat, including indigenous varieties such as dika, tsiteli doli.
In 2020, Zaza opened his farm to tourists and equipped the residential house to offer guests masterclasses in Meskhetian cuisine, including baking traditional tsiteli doli bread in purne (traditional Meskhetian bakery, typical to this region).
Visitors are hosted by Zaza and his wife, but in case of need, the fellow villagers help them too.
The agritourism farm is located on Akhaltsikhe-Saphara touristic route, in the village Ghreli. Tourists visit the farm and purchase honey (acacia, alpine) and other home-produced products such as fruit, bread, cheese, vodka, gozinaki, and mulberry bakmazi. Zaza’s family developed a touristic package that includes a visit to the orchard of local fruit species and the bee garden, participation in farmer’s living activities such as harvesting, bread backing, honey making, etc. The products used for cooking dishes are homegrown. Zaza’s work is an example of utilizing local resources and traditional knowledge.