In 2020-2022, the Samtskhe-Javakheti DMO has implemented the project Mountain and Eco-Tourism Development in Samtskhe-Javakheti Region within the US Embassy Democracy Commission Small Grants Program. The main outcome of the project was marking the hiking trails in all six municipalities of the Region. The total length of the trails is equal to 240 km.

Besides this, the organization implemented educational activities for hiking guides and created marketing products such as videos, apps, and promotional materials.