Samtskhe-Javakheti Destination Management Organization was established in 2019 by all six municipalities of the region, with both the initiative and support of the Georgian National Tourism Administration and USAID Zrda Activity in Georgia.
The main aims of the organization are the following:
The Mission of the Samtskhe-Javakheti Tourism Management Organization is to successfully position the region’s natural and anthropogenic resources in the world tourism market, and at the same time strengthen the local economy by promoting the well-being of the local population.
By 2030, Samtskhe-Javakheti is a sustainable tourist destination, positioning itself in the international and local market as a diverse, multicultural and special region offering a unique impression. At the same time, the unique impressions are based on the cultural and natural heritage of the region, which is preserved and restored. We offer high quality products which are focused on the maximum use of local primary and secondary tourism products.
