Samtskhe-Javakheti at ITB Berlin

Infinite Hospitality – this was the main message of Georgia as a host country of ITB Berlin 2023 during three days of a travel show in Berlin, Germany.
This year Samtskhe-Javakheti Destination Management Organization took part in ITB Berlin for the first time. Visitors and representatives of different organizations involved in tourism could get familiar with the tourism potential, culture, nature, and hospitality of the Samtskhe-Javakheti region.
During the three days, DMO representatives led various meetings with international media representatives, bloggers, and representatives of tour agencies. This will ultimately result in increased awareness about the region, increased visitor flows, and a strengthened private sector.
Around 5500 exhibitors from 161 countries presented their tourism potential at the exhibition; Over the three business days, around 100,000 attendees from more than 180 countries were at the exhibition. ITB Berlin also attracted considerable media attention, with around 3,000 media members and 333 travel bloggers.
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