During three days from 6th November until 8th November, Samtskhe-Javakheti Destination Management Organization participated at the WTM 2023 in London, Great Britain. This year approx. 50,000 visitors participated in the show. The number of media representatives increased by 31% compared to 2022. About 40 meetings with different bloggers and influencers were held at the SJ stand. We are currently discussing the 2024 collaboration opportunities with them.