Visibly, Samtskhe-Javakheti is very rich with old and new folk festivals. Each municipality is characterized by separate, private festivals, which are distinguished by rich and varied traditions and always attract interested tourists. You can find more information regarding the festivals during different seasons on the official Facebook page of Samtskhe-Javakheti Destination Management Organization – (@visitsamtskhejavakheti) or on the official webpage – visitsj.ge
Bread Festival is an annual event held in the last week of October, in Samtskhe-Javakheti. Initially, it was initiated and organized by the Biological Farming Association “Elkana” and held in 2010 and 2011. In 2021 the Festival was organized together with “Elkana” and Samtskhe-Javakheti DMO.